YOUR PERSONAL BRAND IS WHAT DIFFERENTIATES YOU FROM OTHERS
Over 60 percent of the turnover comes from PayPerView (UFC). This is one of the reasons for a professional fighter to create his own personal brand. A fighter gets interesting for a promoter as soon as he has a huge scale of fans worldwide who are willing to pay for PayPerView to see his fight live. An essential tool to achieve a high PayPerView as an athlete is by conducting a professional marketing strategy in which interactive marketing plays an essential role.
But for years now, almost everyone has been scrambling to create an online presence and abandoning more traditional forms of marketing. Our way – the smarter approach – is to understand our fighter’s unique needs and goals and implement a combination of traditional and innovative marketing strategies to meet them. All marketing mediums, no matter the format, should work together to support you in achieving your goals.