f you asked the American entrepreneur and founder of Amazon, Jeffrey Preston Bezos, how he defines personal branding, he would say “it’s what they say about you when you aren’t there”. His compatriot Catherine Kaputa, an American branding and brand strategy guru, would add that “it’s about finding what is different, what is relevant and special in you in order to share it with others”. Brenda Bence, an American writer and expert in personal and corporate marketing, would define it as “one of the best investments you can make for your future and your career”. And the writer Oscar Wilde would give you the bluntest advice: “Be yourself, the other roles are already taken”.
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